Perfect pastels with a hint of bling!
It sounds like we’re talking about the latest designer handbag collection, but in fact we’re describing the look of our gorgeous new collection of Aquarius fabric presenters for Romans, Curtains, Rollers and Vertical blinds. What discerning interiors customer could resist having a sneaky peek inside to see which fabric they will choose for their next window dressing?
We are delighted to launch three new fabric collections featuring over 800 fabrics in total, so your customer is bound to find just what they are looking for.
Romans & Curtains:
This is still the fastest growing window covering product category – popular with design conscious customers or those looking for luxurious, hotel-chic window treatments.
In this collection there are 211 fabric choices – more than ever before, with over 30 new designer ranges in 115 new colourways. All these are available as made-to-measure Roman Blinds, Curtains, Cushion Covers, Valances and Tiebacks as well as being available to purchase by the metre through the Aquarius Textiles Service.
As customers generally choose their soft furnishings by colour, this new presenter is arranged in colour palette order, which makes finding co-ordinating fabrics to an existing décor much easier. Best-selling plains and textured fabrics sit alongside complementary patterns to encourage customers to quickly see how they can create a complete room scheme and when interspersed with inspirational room set photography, you should find making multiple product sales a doddle!
From customer feedback and trend research, we have introduced new colour options in the ever popular plains and semi-plains ranges, including an optical white in response to regular requests. And, of course there are plenty more grey shades as this new neutral sees no sign of going away any time soon!
All fabrics and colourways showing pattern repeats are featured in a nifty Fabric Directory, which is available with every Romans & Curtains presenter.
Also new in this category is the enhanced manufacturing technique for wider Roman Blinds, which does away with the centre join in favour of two side joins, leaving the centre panel free from vertical stitching.
Each Romans & Curtains presenter will come with a Curtains accessories brochure for ordering tracks, poles and holdbacks as part of your order. And finally, if you want your Curtains order in five days, we now offer Express Curtains delivery.
Please let us know your favourite new fabrics and if you have any pictures of your installations, we’d love to see them.
Rollers & Verticals
A Roller Blind can be seen either as just a pretty pattern or a functional necessity at the window, whilst a traditional Vertical blind is a stalwart, light controller. Our new fabric collections aim to mix this view up a bit and we are sure you will be delighted with the result.
There are 327 Roller fabrics with over 170 brand new patterns and plains and in the Vertical range there is a whopping 20% increase in the number of fabrics, with around 50% of them matching Roller fabrics to allow for the inevitable window/patio door combo solution
We all know Acacia as the ever-popular plain fabric with a wide colour palette for every occasion and this time we have up-weighted the selection with 11 more trend colours, to include an even brighter white as well as a fashion-forward grey shade, all of which are also available in Verticals.
And if it’s a plain blackout you’re looking for, then with 30 colours of Memphis to choose from you won’t have far to go. Available as both Roller and Vertical fabrics including new neutrals, greys and black, there are also seven shades in Memphis FR. To complete the blackout fabric offering in Rollers, there has been an increase in subtle and sophisticated prints and textures, plus an exclusive kids range including the fantastic Dino the Dinosaur, a trip to Little Town and the cute Ella and Arlo designs.
Of course, if your customer is looking to personalise their Roller blind, each presenter comes with its own accessories card showing a range of shapes, braid styles, poles & finials, eyelets and pulls.
For a more functional Roller or Vertical blind application, the presenters also contain PVC, Radiant FR and Roller Screen fabrics, so even if aesthetics isn’t your customer’s first port of call you can still use the same fabric presenter.
As well as made to measure blinds, these fabrics are all available by the metre or by the roll through the Aquarius Textiles Service
To see the blinds at their best, the new presenters are peppered with inspirational photography reflecting the latest trends as well as easily relatable room shots, which makes imagining the blind in your customers own home, the route to a quick sale for you. And to give you a quick reference point for all the fabric ranges and colourways in the collection, there is a useful Fabric Directory at the front of each presenter.
We are excited to hear about your new favourites and if you have any photographs of your installations we would love to see them.
If you have pre-ordered your new Aquarius collections, they are being packaged and sent to you this week, so you will soon see exactly what we are talking about. If you would like to see more, then please contact your Arena area sales manager to chat about placing your order.